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results: 1
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Author:
Chan, Kara
;
MacNeal, James U.
Title:
Children's understanding of television advertising: A revisit in the Chinese context.
Journal:
The journal of genetic psychology
, 165/2004/1, S. 28-36.
Language:
english
Publication Year:
2004
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Altersstufe
;
Fernsehnutzung
;
Fragebogenerhebung
;
Grundschulkind
;
Programmangebot
;
Werbekompetenz
;
Werbung
