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results: 1
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Author:
Sampaio, Ines
Title:
Kinder in der brasilianischen und deutschen Fernsehwerbung. Eine komparative Studie.
Full Text:
Journal:
Communicatio socialis
, 35/2002/3, S. 239-264.
Language:
german
Publication Year:
2002
Publication Type:
research report; periodical article
Descriptors:
form of representation
;
adult
;
television advertising
;
content analysis
;
child
;
children's commercial
;
child actor
;
language
;
commercial
;
comparative method