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Author:

Lawlor, Margaret-Anne; Prothero, Andrea

Title:

Children's understanding of television advertising intent.

Journal:

Journal of marketing management, 19/2003/3-4, S. 411-431.

Language:

english

Publication Year:

2003

Publication Type:

research report; periodical article

Descriptors:

television advertising; group interviewing; child; child actor; cognitive development; oral interview; student survey; advertising functions; advertising competence

Last update: Apr 11, 2024 // Number of documents: 35484