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Author:
Pirner, Manfred L.
Editor / Collaborator:
Buschmann, Gerd; u.a.
Title:
Werbung in theologischer Perspektive. Ein Ueberblick.
Publisher Statement:
Frankfurt, Main: Gemeinschaftswerk der Evang. Publizistik 2003, S. 11-38.
Collection:
Werbung, Religion, Bildung.
Language:
german
Publication Year:
2003
Publication Type:
essay; contribution
Descriptors:
ethics
;
media ethics
;
religious media content
;
religion
;
advertising business
;
advertising
;
value-orientation
