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Author:
Martensen, Anne
;
Hansen, Flemming
Editor / Collaborator:
Hansen, Flemming (Hrsg.); u.a.
Title:
Children's knowledge and interpretation of commercial advertising - intentions, truthfulness and viewing habits.
Publisher Statement:
Kopenhagen: Copenhagen Business School Pr. 2002, S. 149-180.
Collection:
Children - consumption, advertising and media.
Language:
english
Publication Year:
2002
details.label.typ_de:
Forschungsbericht; Sammelwerkbeitrag
details.label.keywords_alle_de:
Alter
;
Kind
;
Medienwirkung
;
Schriftliche Befragung
;
Verstehen
;
Wahrnehmung
;
Werbekompetenz
;
Werbewirkung
;
Werbung
