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Author:
John, Deborah Roedder
Editor / Collaborator:
Hansen, Flemming; u.a.
Title:
Consumer socialization of children - a retrospective look at twenty-five years of research.
Publisher Statement:
Kopenhagen: Copenhagen Business School Pr. 2002, S. 25-89.
Collection:
Children - consumption, advertising and media.
Language:
english
Publication Year:
2002
Publication Type:
literature review; contribution
Descriptors:
child
;
cognitive development
;
consumer
;
consumer behaviour
;
brand
;
marketing
;
socialization
;
socialization research
;
advertising
