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Author:
Hofmann, Ole
;
Schmid, Oliver
Title:
Wertschoepfungskette Kinderfernsehen. Strukturen des deutschen Kinderfernsehmarkts.
Full Text:
Journal:
Televizion
, 15/2002/2, S. 16-21.
Language:
german
Publication Year:
2002
Publication Type:
research report; periodical article
Descriptors:
author
;
survey among experts
;
television
;
children's programme
;
licensing
;
licence
;
media market
;
media industry
;
merchandising
;
public service broadcasting
;
broadcasting station operating under private law
;
production
;
broadcasting
;
publishing
;
advertising