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Author:
Beckmann, Frank
Title:
Mit Marktferne zum Markterfolg.
Full Text:
Journal:
Televizion
, 15/2002/2, S. 4-5.
Language:
german
Publication Year:
2002
Publication Type:
report on one´s experiences; programme presentation; periodical article
Descriptors:
television
;
child
;
KI.KA
;
children's programme
;
commercial broadcasting
;
media market
;
merchandising
;
public service television
;
programme offer