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Author:
Tan, Thomas Tsu Wee
;
Ling, Lee Boon
;
Theng, Eleanor Phua Cheay
Title:
Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective.
Journal:
Journal of business research
, 55/2002/-, S. 853-861.
Language:
english
Publication Year:
2002
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Berufsrolle
;
Geschlechterrolle
;
Inhaltsanalyse
;
Interkultureller Vergleich
;
Stereotyp
;
Werbefernsehen
;
Werbeprodukt
;
Werbung
