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Corporate Author:

Iconkids and Youth, 5, 2002, Muenchen

Title:

Kinder- und Jugendmarketing 2002.

Publisher Statement:

Muenchen: Iconkids and Youth International Research 2002. 219 S.

Language:

german

Publication Year:

2002

Publication Type:

conference proceedings

Descriptors:

child; child actor; youth culture; adolescent; brand; marketing; market research; mother; schema theory; language; commercial television; forms of advertising; advertising effect; advertising; target group research

Last update: Apr 11, 2024 // Number of documents: 35484