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Author:
Endres, Norbert
Editor / Collaborator:
Schaechter, Markus
Title:
Heiss umworben, nicht nur im Fernsehen. Kinder als Zielgruppe der Werbung.
Publisher Statement:
Muenchen: Kopaed 2001, S. 121-129
Collection:
Reiche Kindheit aus zweiter Hand?
Language:
german
Publication Year:
2001
Publication Type:
introduction; conference paper; contribution
Descriptors:
television use
;
television advertising
;
leisure time activity
;
child
;
children's programme
;
children's commercial
;
consumer behaviour
;
media use
;
broadcasting station operating under private law
;
advertising
;
commercial television
;
forms of advertising
;
advertising competence
;
commercial
;
advertising effect
;
target group
;
target group behaviour
