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Author:
Austin, Erica Weintraub
;
Pinkleton, Bruce
;
Fujioka, Yuki
Title:
Assessing prosocial message effectiveness: Effects of message quality, production quality, and persuasiveness.
Journal:
Journal of health communication
, 4/1999/-, S. 195-210.
Language:
english
Publication Year:
1999
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Alkohol
;
Effektivitaet
;
Emotion
;
Jugendlicher
;
Medienaneignung
;
Programmanalyse
;
Schriftliche Befragung
;
Sozialer Medieninhalt
;
Studierender
;
Werbefernsehen
;
Werbeform
;
Werbewirkung
;
Werbung
