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Author:

Dunfild, Allison

Title:

Merger mania leaves mid-tier licensors scrambling for platforms.

Journal:

Kidscreen, -/2000/6, S.85-86, 88, 106-107.

Language:

english

Publication Year:

2000

Publication Type:

situation report; periodical article

Descriptors:

internet; adolescent; child; children's media; licensing; brand; mass media; marketing; media offerings; media market; media industry; merchandising; production; advertising; future orientation

Last update: Apr 11, 2024 // Number of documents: 35484