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results: 1
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Author:
Steemers, Jeanette
Editor / Collaborator:
Ralph, Sue (Hrsg.); u.a.
Title:
Selling children's television-ancillary rights.
Publisher Statement:
Luton: University of Luton Press 1999, S. 197-204.
Collection:
Youth and the global media.
Language:
english
Publication Year:
1999
details.label.typ_de:
Kongressbeitrag; Sammelwerkbeitrag
details.label.keywords_alle_de:
Fernsehen
;
Kinderprogramm
;
Licensing
;
Marketing
;
Markt
;
Merchandising
;
Programmangebot
;
Programmkonzeption
;
Programm-Markt
;
Teletubbies
;
Video
;
Zukunftsorientierung
