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Editor / Collaborator:

Seitz, Andreas; Kreft, Sabine; Meeger, Robert

Issuing Body:

RTL Disney Fernsehen, Koeln; IP Medien

Title:

Kinder - Investitionen in die Zukunft. Eine Auswertung aktueller Forschungsergebnisse.

Publisher Statement:

Koeln: RTL Disney Fernsehen 1998. 17 S.

Language:

german

Publication Year:

1998

Publication Type:

situation report

Descriptors:

television; television use; television advertising; adolescent; boy; child; consumer; consumer behaviour; girl; brand awareness; brand; market share; media equipment; media experience; viewing time; transmission coverage; media time budget; target group

Last update: Apr 11, 2024 // Number of documents: 35484