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Author:

Gleich, Uli

Issuing Body:

ARD-Forschungsdienst

Title:

Kinder, Jugendliche und Werbung - Einstellungen, Kompetenzen und Effekte.

Full Text:

Journal:

Media Perspektiven, -/1997/1, S. 54-58.

Language:

german

Publication Year:

1997

Publication Type:

annotated bibliography; periodical article

Descriptors:

attitude; adolescent; child; consumer; consumer behaviour; commercial television; advertising competence; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484