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Author:
Rogge, Jan-Uwe
;
Jensen, Klaus
Editor / Collaborator:
Jensen, Klaus; u.a.
Title:
Anmerkungen zum kommerziellen Kindermedienverbund - der Hunger nach "Heidi".
Publisher Statement:
Tuebingen: Tuebinger Vereinigung f. Volkskunde 1980, S. 13-48.
Collection:
Der Medienmarkt fuer Kinder in der Bundesrepublik.
Language:
german
Publication Year:
1980
Publication Type:
contribution
Descriptors:
need satisfaction
;
television
;
child
;
children's media
;
commercialization
;
consumer
;
marketing
;
media network
;
merchandising
